Caterpillar Sponsorships
We’re always looking for new ways to engage our customers and the people in the communities we serve. We take a strategic approach to sponsorships and partner with organizations that share Our Values and desire to “do the work.’
Our approach to evaluating potential sponsorships starts by asking some important questions:
- What target markets should we consider?
- Who shares our customer-focused approach?
- What properties are of interest to our customers?
If you believe your organization is a good fit and partnering with us can provide value to Caterpillar and positively increase the Cat brand, check out our sponsorship application form.
Sponsorship Partners
Caterpillar is proud to sponsor several organizations that share our values and our desire to engage our communities. The two newest partners that we are excited to work with are Major League Soccer and the National Hockey League. Internationally, we partner with Jack Miller in MotoGP, the Crusaders in Super Rugby (Australia, Fiji, New Zealand, and the Pacific Islands), Cat Ladies Golf in Japan, and the Chinese Basketball Association. We also work closely with American Flat Track and FIRST Robotics.
Current Cat® Sponsorships
National Hockey League (NHL®)
The top professional ice hockey league in the world and one of the oldest sports leagues in North America.
Major League Soccer
The top-flight professional men’s soccer league in the United States, and the fastest growing sports League in North America.
Crusaders Rugby
The most successful team in the history of the Super Rugby Competition.
Jack Miller
The Cat sponsored driver in The Premier League of the premier class of motorcycle and road racing events.
Cat® Ladies Golf
The Japan LGPA’s annual Cat® Ladies Golf Tournament.
Chinese Basketball Association
The top basketball league in China and the premier league in Asia.
American Flat Track
The world’s premier dirt track motorcycle racing series, and America’s Original Extreme Sport.
FIRST Robotics
For Inspiration and Recognition of Science and Technology is an international youth organization that operates the FIRST Robotics Competition.
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Caterpillar Foundation
The Foundation is building resilient communities that thrive in tomorrow’s world.
Explore our Impact -
Matching Gifts Program
The Caterpillar Foundation is proud to offer a U.S. Matching Gifts Program.
Explore the Benefits -
United Way
For more than 70 years, Caterpillar has been proud to support our communities through the United Way.
Learn About our Partnership
